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Nikon adds more zing this summer with new, stylish and vibrant COOLPIX range

Nikon adds more zing this summer with new, stylish and vibrant COOLPIX range

Introduces its incredible range of stylish cameras offering superior performance and image quality

Mumbai, April 11, 2012: Nikon India today announced the launch of its latest COOLPIX collection for Spring Summer 2012 that combines affordability and convenience with performance and versatility to create a lineup of cameras that are ideal for the modern, fast-paced and connected family.  Perfect for any type of family adventure from the sidelines to the backyard, the COOLPIX spring series line up offers a simple, convenient and fun way to capture great photos and HD movies with ease. From “go-anywhere” High Definition video recording to simple, automatic capture of brilliant images all 13 models come in exciting colors and hues, set to make photography fun and easy. The intriguing 13 new models put together the existing 6 takes the COOLPI X range to a total to 19 chic and colorful cameras.

Nikon, once again revolutionizes the idea of photography by designing cameras that offer stylish designs, vibrant colors and are equipped with easy functionality to capture moments of a lifetime. All the new models are equipped with world class NIKKOR lenses and unique features of Hindi Menu* and HD function that caters to the varied customers demands across pan India. The COOLPIX P-series models, COOLPIX P510 and COOLPIX P310 feature some of the brand’s most advanced technology. COOLPIX P510 features 42x optical zoom covering 24mm wide angle through 1000mm super telephoto and a built in GPS and logging function to record location data and creates a log of the users route even when the camera is not in while  COOLPIX P310 possesses an advanced built-in lens-shift vibration reduction (VR) function and an effective 16.1-million pixel count.  COOLPIX S-Series includes 7 new models (COOLPIX S9300, S9200, S6300, S4300, S3300, S2600 and S30) that will once again set an all-new benchmark for stylish functionality. Features include a built-in GPS function, a high-power optical zoom ranging from 3x to 18x that utilizes thin optics and an effective 10.1million pixel to 16.0-million pixel count for superior image quality, to name but a few items. The COOLPIX L-Series comprising of 4 models (COOLPIX L810, L310, L26 and L25) that come with varied features be it a wide-angle 22.5mm to super telephoto 585mm coverage and high power optical zoom lenses to automatic shooting functions makes taking dazzling pictures easy.

 “The popularity of our COOLPIX range drives our passion to understand the customer expectations and every time come up with ever better and fresh range of product offerings for our esteemed customers ”. said Mr. Hiroshi Takashina, MD, Nikon India. “The refreshing new COOLPIX spring series collection unleashes the best in class technology, astonishing image quality with excellence in bringing about a new customer experience to meet the diverse customer needs.These new models, are not just good-looking, but also offer outstanding reliability and great performance and deliver on Nikon’s rich optical heritage poised to create amazing camera experience We are confident that the new COOLPIX spring collection will do really well and help us in expanding our reach in the compact camera category”.

Nikon Brand Ambassador and Bollywood superstar, Priyanka Chopra who was also present at the launch added, “The COOLPIX collection continues to get even happening and more colorful every season. While design and color are just added attributes and captures attention, the COOLPIX series also makes photography fun and easy for a spontaneous photographer like me. These compact digital cameras are so user-friendly that even first-time owners will find taking beautiful pictures extremely simple. The S6300 is my favorite model and it comes in hues of my favorite color- pink!”

Price and Availability:

All 13 new  COOLPIX models are available across pan India.

Ø       The L Series ( COOLPIX L810, L310, L26, L25 ) is priced between 4,990 to 15,450

Ø       The S series ( COOLPIX S9300, S9200, S6300, S4300, S3300,S2600, S30) is priced between 5,950 to 18,950

Ø       The P Series  ( COOLPIX P510 and P310 ) is priced between: 16,950 to 23,950

* with an exception of  COOLPIX L310

About Nikon India

Nikon India distributes, markets and services the complete range of Nikon imaging products, including its Nikon D-SLR, revolutionary Nikon 1 as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of industrial products. These include microscopes and technical measuring instruments. The digital SLR range comprises of 10 models ranging from 32,950 to 524,950 while the COOLPIX range will be having 19 models ( inclusive of newly announced 13 models ) ranging from 4,990 to 23,950 with 79 bright and energetic colors to suit the color preferences of Nikon customers. Nikon India recently announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology under the brand of Nikon 1. This revolutionary series includes two models- the Nikon 1 J1 and the Nikon 1 V1.

With offices in Gurgaon, Mumbai, Kolkata and Bengaluru, Nikon is strengthening its distribution network all across India. The company has established total of 22 ASCs (authorized service centers) and 51 Nikon Collection Centres for complete service support of Nikon customers by FY 2011-12. Nikon has also set up 93 COOLPIX and D-SLR zone pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.


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For Further information, please contact:

Jerry Sebastian, Ritwik Sharma | Edelman India for Nikon India

M: +91 9717912626, 9999903898 |