An Integrated Customer Relationship Management Initiative
New Delhi, December 14, 2015: Nikon India, 100% subsidiary of Nikon Corporation is proud to announce the I AM NIKON microsite and Nikon School Loyalty Program as a part of integrated customer relationship management initiative.
Launched with an objective to establish a platform for budding and professional photographers to communicate, engage & learn, I AM Microsite has garnered 4,500 active users in the first month of the activity with over 18,000 images submissions. The Nikon School Loyalty Program is targeted at engaging with consumers on the Nikon School website through regular activities like online enrolment for workshops, registration for Nikon equipment and submission of images/blog etc. In the Nikon School Loyalty Program, more the users engage on the website, more they get closer to redeeming the benefits that Nikon has in store for them.
Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd. said, “Today’s announcement is in line with our mission of promoting photography as a culture in the country. The I AM Nikon microsite is one of a kind photography community wherein different photographers can join, explore, learn, showcase, and challenge their work against other photographers. The Nikon School Loyalty program is another initiative that testifies Nikon’s care for the consumers by allowing them to redeem the benefits of their long and loyal association with us.”
“A photography community for the photographers the I AM NIKON microsite is a great initiative to bring India’s photography community closer. The Nikon School Loyalty Program on the other hand enhances the users’ experience on their existing touch points and brings them closer to the brand. With today’s announcement, we are anticipating that more patrons will actively engage on these websites and help us achieve our aim of promoting photography in India”, said, Mr. Sajjan Kumar, Vice President – Imaging Division, Managing Director, Nikon India Pvt. Ltd.
The I AM NIKON microsite offers an arsenal of activities for users to browse through, like ‘Challenge’ section that features a photography challenge every month, ‘Compete’ section wherein users can compete against each other and ‘Showcase’ section wherein all pictures of the users are showcased for them to see & learn from. There are also ‘Explore’ section and ‘Think Beyond’ section for users to explore the capabilities of Nikon cameras and express their thoughts about photography respectively.
The Nikon School Loyalty Program is aimed at offering various benefits to the regular and new visitors of the Nikon School website. There are various levels that the users can reach to and reap benefits by earning loyalty points. The users can earn loyalty points by registering, sharing information on the cameras, lenses and accessories they use, submitting images, blogs and by enrolling for the workshops and seminars. With a lifelong validity, the points earned under the Nikon School Loyalty program are a great way to gratify the users. With the points accumulated users can redeem them to procure different categories of workshop i.e. from Basics of D-SLR to Advance outdoor workshop & Nikon goodies. This is an initiative which enables users to keep learning, participating and accumulating loyalty points for learning advance photography.
Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centres (5 Branches), 32 ASCs (authorized service centres), 60 Nikon Collection Centres and over 4500 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.