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05-05-2014

Nikon celebrates four momentous product wins at TIPA Awards 2014

Nikon cameras win accolades, including ‘Best D-SLR Professional’ and ‘Best D-SLR Entry-Level’ from Europe’s leading image press association.
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New Delhi: May 5, 2014 – Nikon is pleased to announce that four of its products were honoured in the prestigious Technical Image Press Association (TIPA) Awards 2014, with the titles of ‘Best D-SLR Entry-level’, ‘Best D-SLR Professional’, ‘Best Rugged Camera’ and ‘Best Premium Camera’.

TIPA has also awarded ‘Best Rugged Camera’ to the Nikon 1 AW 1, the world's first*1 digital camera with interchangeable lenses that are both waterproof and shockproof, and ‘Best Premium Camera’ to the Nikon Df, a full-frame camera that combines advanced imaging technologies and classic mechanical dials for an iconic edge.

TIPA Best D-SLR Entry-level: Nikon D3300
The TIPA jury comments: “One of the first entry-level D-SLRs without a low pass filter, the Nikon D3300 has a 24.2 MP DX-format CMOS sensor, an ISO range from 100-12,800, with a 1EV push available, and 5 frames-per-second shooting rate. Stills and 1080p Full HD videos can be shared with the Nikon WU-1a adapter.*2 The compact Nikon D3300 measures 4.9 x 3.8 x 2.9 inches, making it one of the new breed of compact D-SLRs that compete with CSC cameras for those who might enjoy the D-SLR form factor in a more portable and handy size. For those stepping up to D-SLR photography, a built-in Guide Mode provides step-by-step instructions on getting the best results.”

TIPA Best D-SLR Professional: Nikon D4S
The TIPA jury comments: “Nikon’s D4S features a newly developed 16.2 MP FX-format sensor that works in conjunction with the new EXPEED 4 image processing engine to deliver enhanced still and Full HD video with various frame rates. A new Group AF function and overall improvements build upon Nikon’s 51-point AF system, while the camera breaks the ISO speed range barrier and goes to a remarkable approx. 409,600 ISO. Overall speed and response has been boosted, capturing full resolution at 11 fps with auto focus and auto exposure, while benefiting from an overall 30% increase in processing power. The D4S uses CF cards as well as the super-fast XQD card format to achieve the fastest possible transfer and write times.”

TIPA Best Rugged Camera: Nikon 1 AW 1
The TIPA jury comments: “The Nikon 1 AW1 is the first waterproof (down to 49 ft.), shockproof (6.6 ft.) and freeze-proof (14 degrees F) CSC interchangeable lens camera. Befitting its likely use by outdoor enthusiasts, the camera incorporates built-in GPS, an altimeter, a depth gauge, an electronic compass and a visual horizon indicator, as well as WiFi with Nikon’s Wu-1b adapter. It even has a built-in waterproof flash! The 14.2 MP CMOS sensor, with EXPEED 3A processor, delivers both still and HD video, with a wide ISO range of 160 to 6400. While all 1 Nikkor lenses can be used, two new “sealed” lenses accompany the camera, an 11-27.5mm and 10mm f/2.8, with more to follow.”

TIPA Best Premium Camera: Nikon Df
The TIPA jury comments: “The Nikon Df is a full-frame camera designed along the lines of Nikon’s classic film SLRs, with numerous controls dials that handle photographic functions. But inside this “retro” magnesium-alloy body sits a 16.2 MP full-frame CMOS sensor, a Nikon EXPEED processor, 2016-pixel Matrix Metering, and a 39-point AF system. The camera offers up to five-frame auto-bracketing, 5.5 frames-per-second shooting and ISO speed settings up to 204,800. Nikon’s commitment to lens mount compatibility continues with the ability to use all current NIKKOR lenses as well as all Ai and non-Ai classics. There’s both a glass pentaprism finder as well as a 3.2 inch LCD monitor.”

TIPA Awards are independently voted each year by 29 photographic magazines, from 16 countries across five continents. The jury’s decision factors on innovation, the use of leading-edge technology, design and ergonomics, ease of use as well as price / performance ratio, in determining the winner of each category.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centers (5 Branches), 31 ASCs (authorized service centers), 57 Nikon Collection Centers and over 3000 dealer base for complete service & support of Nikon customers. Nikon has also set up 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Website: http://www.nikon.co.in/en_IN   
Nikon India Facebook: www.facebook.com/nikonIndia  
Service id: nindsupport@nikon.com
Sales & Support enquiries id: nindsales@nikon.com

*1Among digital cameras with interchangeable lenses available as of September 19, 2013. Statement based on Nikon research.
*2Transferring video to a smart device is possible with the Android smart app, WMU (Wireless Mobile Utility).