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From Super Zoom to Super Sturdy Nikon India Elevates its COOLPIX Series with Technologically Advanced and Bespoke Product

The 16 new models combine sophisticated design, features, outstanding optics and stellar performance
New Delhi, April 08, 2014: Nikon India, a 100% subsidiary of Nikon Corporation, leaders in imaging technology, today announced the launch of its COOLPIX Spring Series 2014. Catering to the varied shooting requirements of beginners, photography enthusiasts and leisure snappers, the COOLPIX Spring Series 2014 integrate sophisticated features, high performance and super telephoto capabilities up to 60x zoom, Dynamic Fine Zoom1, high definition video recording, Wi-Fi® capabilities, GPS technology and many more that make capturing images simple and exciting.

The 16 new models added to the COOLPIX portfolio, integrate the best of Nikon’s heritage with youth, sparkle, cutting-edge innovation and relentless pursuit of quality. These newest COOLPIX cameras are synced with the brand’s philosophy of making digital photography more accessible to consumers and enabling them to take spectacular pictures. A ‘must-have’ to capture precious moments of life, each of these cameras is designed to offer easy operability, portability and best image quality together.

On the announcement, Mr. Hiroshi Takashina, Managing Director, Nikon India states: “Nikon strives to answer the diverse photography needs of the consumers with innovative, stylish and technologically superior offerings. In the new COOLPIX spring range 2014 we’ve incorporated useful features and technology while still providing the image quality that Nikon has become synonymous with, so users can spend less time maneuvering their camera and more time steering their photography experience and adventure. The compact and portable size makes these cameras ideal to have on-hand, to capture all significant and everyday moments of life.”

Vice President - Imaging, Mr. Sajjan Kumar says, “Nikon blends its technological expertise with a deep understanding of its consumers to create new products with advance capabilities and superior performance. The new COOLPIX cameras are specially designed to deliver remarkable clarity, easy operability, portability and image quality that Nikon is admired for. This exciting array of stylish designs and vibrant colors cuts across all age groups making COOLPIX as the most successful and sought after cameras amongst photography enthusiasts.”

The launch included 16 new models with 45 color variants in the Life, Style, Performance and All Weather series. The latest COOLPIX P-series models COOLPIX P600, COOLPIX P530 and COOLPIX P340 come packed with myriad easy-to-use and creative features, super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. While, the powerful COOLPIX P600 boasts an impressive 60x optical zoom from a wide-angle 24mm to an unbelievable 1440mm (35mm equivalent) range with the capability to reach even further using 120x Dynamic Fine Zoom1. The Nikon P600 is every budding filmmaker’s delight, shoots Full HD movies with stereo sound in 60i/50i formats.

The COOLPIX P530 demonstrates the capabilities of NIKKOR optics through an astounding 42x optical zoom with a 24-1000mm range (35mm equivalent) and 84x Dynamic Fine Zoom1. Night photography is made possible by its maximum ISO sensitivity of 6400.

The COOLPIX P340, on the other hand is equipped with a versatile 5x (24-120mm, 35mm equivalent) wide-angle to telephoto zoom range plus 10x Dynamic Fine Zoom1 and a super-fast f/1.8 maximum aperture lens giving users the ability to control depth of field & shoot in a wide variety of lighting conditions. The COOLPIX P340 utilizes the strength of NIKKOR optics to capture super-sharp photos and Full HD 1080/60i videos with low noise and amazing color. The camera is equipped with built in Wi-Fi® for instant sharing of images. The entire P series has Lens Shift Vibration Reduction (VR) image stabilization incorporated within to capture clear photos from incredible distances.

The Stylish S series goes a notch higher in performance with the COOLPIX S9700, S9600, S6800, S5300, S6700, S3600, S32 and S2800 and that incredulously incorporates features that help users achieve the spectacular, sharp and vibrant images that point-and-shoot photographers seek.

The COOLPIX S9700 possesses powerful 30x optical zoom, and offers extreme telephoto shooting in a compact camera. *Dynamic Fine Zoom1 extends the shooting range to 60x to get even closer to the action. The experience is enhanced with the built-in GPS support to record location data to your images. The camera features a travel log that maps your route on its built-in world map. Powering the COOLPIX S9600 is a sophisticated 16-megapixel backside illuminated CMOS, close with its 22x optical zoom, or extended range with the 44x *Dynamic Fine Zoom1. The camera helps you seize the day and own the night. This image sensor offers incredibly vivid images in a range of lighting conditions.

From Wi-Fi® to anti-shake capabilities, the built in map, high zoom capabilities to water proof & shock proof capabilities the S series has it all that is required to click portraits, landscapes, family photos, morning sunrise and many other unforgettable images.

Living up to the name, the latest L series gives users the power to easily preserve life’s precious moments in incredible detail with the COOLPIX L830, L330, L30 and L29. The COOLPIX L830 is a compact, ultra-high-power zoom bridge camera offering sophisticated features with simplicity in usage. With a 16.0 megapixel BSI-CMOS sensor, taking great looking pictures has never been easier.

The COOLPIX L330 is a compact camera with a mighty 26x zoom brags high-performance lens delivering exquisite clarity for wide-angle panoramas, extreme close-ups and everything in between. A large 7.62cm (3") HVGA anti-reflective monitor lets you comfortably preview shots in any lighting.

The robust COOLPIX L830 and L330 flaunt ultra-high-power zoom, comfortable operation, reliable and simple shooting. To make photography an easier and hassle-free experience, the L-series is bestowed with intelligent features like Easy Auto Mode, Smart Portrait System and more.

The AW series has the new rugged COOLPIX AW120, this camera is tough enough to use in the most severe outdoor situations with waterproofing to a depth of 18m, shock-proofing that allows the cameras to withstand falls up to approximately 2m, cold-proofing to approximately −10°C, and dust-proofing compliant with JIS/IEC Class 6 (IP6X). In addition to that the newfangled AW120 sports advanced shooting support functions, Wi-Fi® connectivity, built-in mapping and an Electronic Compass to help navigate the unknown. Nikon AW120 is uniquely designed for Nikon’s thrill-seeking consumers who are living life to the fullest, and need a camera to keep up. With about 6.9 frames per second (fps) continuous shooting ensure that photos and videos are captured in clear detail, despite the distance or tumultuous climate the photographer may be in.

Price and Availability:

The stylish and vibrant COOLPIX collection now has 21 models with the addition of 16 new models in the Spring 2014 collection. All 21 COOLPIX models in 57 colors are available across pan India.

•    The P Series models (COOLPIX P600, P530 and P340) are priced between Rs. 23,950 to Rs. 18,950.
•    The S series models (COOLPIX S9700, S9600, S6800, S5300, S6700, S3600, S32 and S2800) are priced between Rs. 18,950 to Rs. 6,450.
•    The L Series models (COOLPIX L830, L330, L30 and L29) are priced between Rs. 15,450 to Rs. 4,990.
•    The AW series model (COOLPIX AW120) is priced at Rs. 17,950.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centers (5 Branches), 31 ASCs (authorized service centers), 57 Nikon Collection Centers and over 3000 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

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* 1Dynamic Fine Zoom refers to the areas in which the camera can zoom while maintaining resolution from the maximum optical telephoto zoom position.
* Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Androidoperating system. The application can be downloaded free of charge from Google Playor the Apple App Store.