Stellar Blend of Seamless Connectivity, Portability, Incredible Zoom and Pioneering Imaging Technology

NEW DELHI, 25 October 2016 – Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leaders in imaging technology is pleased to announce the launch of the Nikon COOLPIX Series 2016 to brighten season’s celebrations for our customers. The latest addition to Nikon’s extensive offering of point-and-shoot cameras is packed with remarkable new features to create a wonderful photography experience.

Each of the new seven cameras in this year’s COOLPIX series are marvellously designed through Nikon’s relentless pursuit of advanced quality combined with a youthful style and hi-tech innovation. The series offers a collection of a wide range of vibrant compact cameras, which enable you to capture and share your life’s moments effortlessly in all its hues. The cameras present striking capabilities to fulfil all desires of a passionate photographer.

The inspirational Nikon COOLPIX B700, B500, A900 and A300 are powerful image creation devices with the latest inclusion of the SnapBridge feature. This ensures that the COOLPIX series elevates the photographer’s journey with the availability of the all-time smart phone connectivity. Social snappers and visual connoisseurs are just a tap away from sharing and viewing their favorite videos on social media in 4K resolution, shot through the latest Nikon COOLPIX A900 and B700 featuring 4K ultra high definition video capturing capabilities.

Commenting on the announcement, Kazuo Ninomiya, Managing Director, Nikon India said, “We are indeed delighted to bring the new range of COOLPIX series this year. At Nikon, we continue to elevate the bar of technological enhancement and the availability of 120x dynamic zoom feature in B700 camera bears testament to this fact. The new devices in the COOLPIX series ensure that photography enthusiasts are able to capture India’s colorful, vivacious and diverse culture with new perspectives. The new series reaffirms Nikon’s aim of making the skilful art of digital photography accessible to all and the easy mobility of the devices enables them to take spectacular pictures without missing any precious moment.”

Sajjan Kumar, Senior Vice President – Corporate Sales and Strategy, Nikon India said, “At Nikon, we aim to address the ardent wishes of all photographers and the COOLPIX range of 2016 has been launched to foster their innovative skills. With the ever-increasing impact of social media, photography has established itself as the trendiest form of expression among the youth all across the country. Two of the new models also capture crisp details in 4K ultra high-definition. In congruence to this consumer demand, the COOLPIX 2016 series will be available across all Experience Zones in India at an affordable price range. The penchant style that COOLPIX brings makes the devices loved across all age groups, which makes these cameras the first choice amongst all photography enthusiasts.”

With 40x optical zoom and 80x Dynamic Fine Zoom*³, vast vistas and precise close ups become a breeze to capture, all in a convenient size that is both functional and easy to handle for everyday use.

The A300 is equipped with Target Finding autofocus (AF) to ensure that desired subjects are always in focus. For video creation, HD movie recording is available in 720/30p format with a simple press of a dedicated movie-record button. Users with a preference for handheld shooting are supported by a 4-axis Hybrid VR system which aids in reducing the effects of camera shake for perfectly preserved video memories. Compact and simple without the frills, the A300 introduces handy features to capture and frame holiday adventures and precious family times for great photographs. This initial camera in the new 2016 COOLPIX line-up features a reliable NIKKOR lens capable of 8x optical zoom to snap photos of scenic landscapes and fun group shots, video quality aided by 20.1 effective megapixels*⁴, HD movie.

Ideal for travelers, the A900 is the perfect small camera to slip in the backpack or a pocket for the user on the go. With 35x optical zoom and 70x Dynamic Fine Zoom*³, the camera ensures that the user is always poised to capture the perfect shot, whether watching the sun set on a beach, or soaking in a street carnival. For those looking to capture the tiniest details on their travels, the A900 also achieves sharp focus even in macro mode at a distance of approximately 1cm, recording in 720p format and a 16x Dynamic Fine Zoom*³ for impressive, detailed close-ups all using the simple touch of a button.

The A10 balances functionality and fun for users looking for versatility and value in a camera. Made for all ages, it ensures great image quality and easy shooting with a 16.1 effective megapixels*⁴ CCD sensor and a suite of intuitive features. Image creation is supported by a 5x optical zoom so users are never too far away from capturing exciting travel activities or a relaxing afternoon at the park, while also being assured of sharp, vibrant captures with the aid of high-performance NIKKOR lens and a blur-reduction function. These moments can also be preserved with HD movie recording in 720p format with the push of a dedicated movie-record button.

The 2016 COOLPIX range sees the introduction of a “Superlapse” movie function for COOLPIX B700 and A900. With this feature, still images saved from a recorded movie are automatically stitched into a 30 or 20fps fast-motion movie, even while recording in motion, allowing the user to experiment with creative composition or changing landscapes. In addition, bustling cityscapes or picturesque sunsets can be put together for an impressive time-lapse creation with the quick selection of a shooting scene.

The abovementioned seven new cameras are the addition to existing COOLPIX line up which includes, COOLPIX S700, COOLPIX L340, COOLPIX P900 and COOLPIX AW130.

New models MRP & Color variants:

1) The Nikon COOLPIX B700 is available at MRP of INR 23,950 across India and comes in black and red colors with a sophisticated and high-quality finishing touch.
2) The Nikon COOLPIX B500 is available at MRP of INR 15,950 across India and comes in the exciting colors of red, black and plum, giving the additional flair to an artistic expression.
3) The Nikon COOLPIX A900 with its premium orthodox camera design comes in the colors of black and silver and is available across India at MRP of INR 23,950.
4) The Nikon COOLPIX A300 comes in the playful colors of red, black, silver, pink and decorative red at MRP of INR 7,950 across India.
5) The Nikon COOLPIX A10 comes in four stylish colors to capture memories: Red, Silver, Black and Purple
6) Discover the fun and creativity with the new COOLPIX W100 at MRP of INR 7,950 in colors of Blue, Yellow, White, Pink, and a new Marine-motif design, available across India.
7) The A100 flaunts Silver, Black, Purple, Purple Design, Red colors at MRP of INR 6,450, and is available across India.

1 Waterproof: a depth of 10 m / 33 ft  [JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10 m / 33 ft)]

2 Shockproof: resists a drop of 1.8 m / 5.9 ft  (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock)

3 Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom. Dynamic Fine Zoom refers to the areas in which the camera can zoom while maintaining resolution from the maximum optical telephoto zoom position

4 Image processing may reduce the number of effective pixels

5 Only available with the Nikon COOLPIX B700 and A900

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centres (5 Branches), 32 ASCs (authorized service centres), 60 Nikon Collection Centres and over 4500 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 Experience zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon India Website: www.nikon.co.in             
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