Nikon Imaging | India | Asia Pacific

Product News


Nikon presents the Soft Shutter Release AR-11, an exceptional companion for the Nikon Df

The new Soft Shutter Release AR-11 defines elegance with its adoption of the ebonite resin to create a unique and rich texture over time

NEW DELHI, India, June 26, 2014: Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leaders in imaging technology, is pleased to announce the release of the Soft Shutter Release AR-11, developed for use with the Nikon Df FX-format (full-frame) digital SLR camera.

The AR-11 is an optional accessory that may be attached to the camera by screwing it into the release socket on the camera's shutter-release button. Adoption of ebonite resin for the top surface of the AR-11 allows users to enjoy a soft and light feel when pressing the shutter-release button. Ebonite resin, often used in high-end fountain pens and the mouthpieces of wind instruments, creates a unique and rich texture that melds with the finger over time.

The combination of the AR-11’s soft and light-feel material and the Df’s utilization of a magnesium alloy for the elegant body and large metal mechanical dials, excellent in their ability to offer simple visual confirmation of settings, increases the superior look and feel of the camera as a precision instrument. Users can further increase their enjoyment of owning the Df with the texture and operational feel of a camera that changes according to the way they use it.

Nikon Df digital SLR camera

The Df was developed to represent the concept of the fusion of intuitive, responsive dial operation with the superior image quality of an effective pixel count of 16.2-million pixels over a broad range of ISO sensitivities in the smallest and lightest FX-format (full-frame) body. Since its release in November 2013, it has been extremely well received for its unique concept and design. The popularity of the Df has been proven with its many accolades, including Camera GP 2014 Camera of the Year and Readers Award, the globally prestigious photographic and imaging awards TIPA Awards 2014's Best Premium Camera, and the "red dot award: product design 2014".

With the Df, Nikon had challenged itself to develop a novel camera that focuses on the functions vital to still-image photography with adoption of a precise design utilizing metal materials and mechanical dials reminiscent of the Nikon tradition, as well as aspects such as the elimination of movie recording functions and adoption of an optical viewfinder that utilizes a glass pentaprism. In addition, the adoption of a collapsible metering coupling lever enables support for not only the latest lenses, but also older non-AI NIKKOR lenses.

*While the AR-11 was developed for use with the Df, it may be used with any Nikon camera with a shutter-release button equipped with a release socket, and any camera with a shutter-release button equipped with a release socket that conforms to ISO standards.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centers (5 Branches), 31 ASCs (authorized service centers), 59 Nikon Collection Centers and over 3000 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Website:                  
Nikon India Facebook: 
Sales & Support enquiries id: