Digital SLR photography with SnapBridge for connected content creators
NEW DELHI, August 17, 2016 – Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leaders in imaging technology, today announced an all-new entry-level DX-format D-SLR with easy connectivity to smart devices. From outfit-of-the-day portraits to edgy street photography or one-of-a-kind culinary experiences, the new Nikon D3400 easily captures these visual contents for instant sharing to social platforms.
Designed for aspiring photographers and users accustomed to shooting with their smart devices, the D3400 is the first entry-level D-SLR enabled with SnapBridge connectivity via a built-in Bluetooth® low energy technology that automatically transfers all photos*1 taken with the camera to a smart device*2 with simple, one-time set-up. This eliminates the need to manually reconnect the camera to a smart device for each image transfer and connection is maintained even when the camera is turned off. Now sharing of images taken from the D-SLR onto social media has never been easier.
Commenting on the launch Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt Ltd. said, “For the always-connected user the D3400 is an excellent introduction to D-SLR photography. It combines best of both worlds and will allow users to innovate with excellent image quality and also enjoy connectivity on the go with their smart devices to upload and share images.”
“With SnapBridge connectivity via a built-in Bluetooth® low energy technology, D3400 will allow users to transfer all pictures clicked with the camera to a smart device automatically. Users will no more need to manually pair the devices each time to select and transfer images, thus making on-the-go share possible even with a D-SLR. On the picture quality front, D3400 integrates a DX-format CMOS sensor which will lead to sharper images in spite of low light conditions,” said Mr. Sajjan Kumar, Senior Vice President- Corporate Sales and Strategy, Nikon India Pvt Ltd.
• Indoor to outdoor, from day to night: Fuelling superior image quality for D-SLR users new to the hobby, the D3400 incorporates a DX-format CMOS sensor which has expanded the camera’s ISO sensitivity to a maximum of 25600, translating into sharp images even in low-light with less shake. On a night out with friends or relaxing by a campfire, this aids in handheld shooting for the sharpest, candid and in-the-moment social snaps. For vloggers and video content creators, create videos with smooth Full HD movies in 1080/60p format for comfortable viewing and producing true-to-life quality. Backed by Nikon’s comprehensive ecosystem of NIKKOR DX-format interchangeable lenses, budding photographers have an extensive range of lenses and accessories to choose from as they sharpen their craft and experiment with different styles.
• Camera & smartphone: The perfect pairing: SnapBridge, powered by Bluetooth® Low Energy, turns photography into a social activity with an always-on connection between the camera and paired smart devices*2. With an increasing emphasis on freshness and timeliness of content, SnapBridge automatically syncs images to the user’s tablet or smartphone as they are captured. With both devices in constant connection, users no longer need to manually pair the devices each time to select and transfer images, facilitating immediate and on-the-go sharing on social media. For today’s global nomads, the connectivity allows an automatic sync of location, time and date, ensuring that image data is always accurate and updated without hassle. Copyright, exposure, and other image information can also be embedded for any pictures transferred.
• Creative control at every step: For photographing the dynamic pulse of city life, experience capturing up to 16 shots in RAW format during continuous shooting at a speed of up to 5 frames per second. For users looking to experiment with various photography styles and editing, this combines the creative freedom of editing control with the precision of continuous shooting. Expanding the capabilities of shooting in RAW format allows growing photographers to further refine their photography experience and experiment with post-processing, while preserving the original file should they wish to start from scratch.
• An ideal starting companion: This new Nikon D-SLR is an image creation tool that is both easy to use and a great introduction to photography with its intuitive and user-friendly interface. With a dedicated Guide Mode, and a suite of retouch and special effects options, photographers can easily capture and create based on their own aesthetic preferences in a few simple steps. For easy trimming of desired portions of an image, the new trim function during zoom playback is also introduced.
Aiding users especially while travelling is a vastly improved battery life, capturing up to 1,200 shots*3 on a full charge, enabling photographers to carry on shooting and sharing throughout the day.
Protecting the array of innovative technologies within the camera is a refreshed design and improved body construction inspired by Nikon’s most advanced DSLR, the D5 and D500. By incorporating a monocoque structure, the D3400 is both more compact and lighter than its predecessor, with smoother and more rounded edges for comfortable handling during shooting.
*1 Images (JPEG) reduced to 2-megapixel equivalents can be transferred automatically.RAW/TIFF data and movie data cannot be transferred
*2 The SnapBridge app is available for compatible iPhone®, iPad® and/or iPod touch®, and for smart devices running the AndroidTM operating system. The app can be downloaded free of charge from Apple’s App Store® and GooglePlayTM. The date of the release of the iOS version of the SnapBridge app from Apple’s App Store® will be announced on the SnapBridge microsite as soon as it is determined. SnapBridge can be used only with compatible cameras. The camera’s built-in Bluetooth® capability can only be used to connect the camera to a smart device running the SnapBridge app, and to take advantage of SnapBridge features
*3 Measured in accordance with CIPA standards, in single frame release mode for still images, and Bluetooth® is not in use
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation and its Affiliates is under license.
Apple®, App Store®, the Apple logos, iPhone®, iPad®, and iPod touch® are trademarks of Apple Inc. registered in the U.S. and/or other countries.
iOS is a trademark or registered trademark of Cisco Systems, Inc., in the United States and/or other countries and is used under license.
AndroidTM and Google PlayTM are trademarks of Google Inc.
The D3400 will be available from last week of September 2016 with the AF-P DX NIKKOR 18-55mm f/3.5-5.6G lens, or with the AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR lens. For more information on the new D3400, and other Nikon products, please visit Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centres (5 Branches), 32 ASCs (authorized service centres), 60 Nikon Collection Centres and over 4500 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.
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