The new SnapBridge connectivity places Nikon cameras in the center of the smart devices ecosystem. Powered by the breakthrough Bluetooth® low energy technology, SnapBridge enables seamless sharing of moments in real time

New Delhi, January 06, 2016: Nikon India, 100% subsidiary of Nikon Corporation is proud to announce the launch of SnapBridge via Bluetooth low energy connectivity, a breakthrough innovation offering always-on wireless connectivity with smart devices. Nikon also proudly unveiled this progressive software at CES^® 2016, as part of its innovation roadmap.

Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd. said, “At Nikon our focus has not only been on offering advanced cameras that pros and enthusiasts can count on but has also been on enhancing their overall clicking experience. With pictures being the perfect mode of conveying messages, ideas, and expressions, we believe that the camera must be able to constantly communicate with the world. SnapBridge enables immediate sharing and creates a seamless connection with personal devices.”

“With the launch of SnapBridge we’ve incorporated useful features and technology that creates an essential and seamless communication so users can spend less time navigating or plugging their cameras to personal devices and more time sharing their photos in real time. The creation of a universal language of photography begins with SnapBridge.” said Mr. Sajjan Kumar, Vice President – Imaging Division, Nikon India Pvt. Ltd.

SnapBridge via Bluetooth low energy enables continuous and immediate transfer of images from the camera to a smart device as they are captured in real-time. This is achieved automatically without a need to activate image transfer from the camera, while also keeping power consumption low for both. Users can also continue to enjoy mobile internet connectivity during image transfer, allowing them to check their e-mail or access social media even as their photographs are being synced between the devices.

The pairing of Nikon cameras and smart devices begins with the SnapBridge application*¹, available for iOS and Android TM on Apple AppStore^SM and GooglePlay^TM.

Primary features of SnapBridge application

• Simple, intuitive setup to pair with smart devices
SnapBridge-integrated Nikon models can be constantly connected to a smart device*² once the mobile application is installed. Simplifying connectivity, users only need to configure the connection just once, unlike previous Wi-Fi® transfer applications which require new set-up each time a user’s device is connected. SSID and password set-up that is usually required when connecting for the first time is no longer necessary. Users with multiple devices also need not worry about having to select only one device to pair with, as up to five smart devices can be paired with the camera*³.

• Automatic synchronization of location and time information
Particularly useful when travelling aboard with the difference in time and dates, SnapBridge smartly adapts the location and time settings from a user’s smart device and automatically synchronizes the camera’s respective information to the former. This removes the need to do such manual changes of information on the camera, so users can start shooting immediately without having to worry about inaccurate location and time settings that will be reflected in their image data.

• Seamless transfer of pictures, even during shooting
Toggle between the option to transfer images automatically during or after shooting via the camera menu. The camera intuitively switches from Bluetooth low energy to Bluetooth to transfer data even when the camera is turned off. Images are transferred to smart devices as 2-MP (Full HD) images in JPEG format. Original JPEG pictures can also be transferred.

• Helpful embedding of credit information
Credit information can be conveniently embedded into the image using the SnapBridge application. Users can select up to two types of text-based information, from copyright and image information, to additional texts and logos, to be placed in the image for personal image protection and identification.

• Freedom with remote control functions during shooting
The remote shooting*⁴ function allows users to confirm through-the-lens images on a smart device screen in real time before releasing the shutter via the application. Additionally, zoom control and the camera’s self-timer can also be controlled via smartphone, offering many possibilities and greater freedom during shooting.

• Seamless sharing to social media and NIKON IMAGE SPACE
Easy sharing to social media applications is supported by SnapBridge. With a registered Nikon ID, Nikon users receive unlimited online storage for 2-MP images on NIKON IMAGE SPACE. Images transferred to smart devices in the 2-MP format can be configured to upload automatically to their NIKON IMAGE SPACE account from the SnapBridge application.

• The Bluetooth^® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation is under license.
• Products, brand names and service names are trademarks or registered trademarks of their respective companies

¹ App will be downloadable directly from the Nikon website in China
² Compatible iPhone^® and/or iPad^® or smart devices running on the AndroidTM operating system
³ Select one device to connect with the camera each time (one-on-one communication)
⁴ Remote shooting is possible only with cameras that have Wi-Fi support

About NIKON IMAGE SPACE

NIKON IMAGE SPACE is a free online service for sharing images, not only to users of Nikon digital cameras, but also to anyone who enjoys taking photos or recording movies. This service makes it easy for camera enthusiasts to upload, view, organize, and share their photos and movies with greater convenience. For more information in NIKON IMAGE SPACE, please visit http://nikonimagespace.com/.

Availability

For more information on the new SnapBridge application and other Nikon products, please visit http://www.nikon.co.in/en_IN

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centres (5 Branches), 32 ASCs (authorized service centres), 60 Nikon Collection Centres and over 4500 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Website: www.nikon.co.in            
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